Amel’s areas of expertise include aligning & developing leadership & critical thinking, managing large-scale change & transformation, implementing innovative strategies as well as enabling communities of practice and global networks.

She has held numerous roles within the Tunisian Government where, until recently, she served as Minister of Tourism. Her mission in this role was to revamp the sector, which represents 8% of Tunisia’s GDP & the livelihood of 1/5 of the population. Her innovative use of social media to promote the country and youth empowerment in the digital world has earned her international awards.

Amel also has extensive corporate & consulting experience and is an award-winning executive coach, published author and a trusted sparring partner for CEO’s of global corporations as well as family owned businesses and entrepreneurs.