World Tourism Forum Lucerne

The World Tourism Forum Lucerne is the only tourism platform where international top-level decision makers from industry, government, academia and finance collaborate on future challenges together with tomorrow’s generation.

Founded in 2007, the Forum has developed continuously and has built up a worldwide network of personal relationships. Since 2022 the Swiss Hospitality Management School Lucerne (SHL) is the new owner of the WTFL brand and is holding up its values with a strong focus on an open-minded and future-oriented exchange across industries and generations.



Speakers at world tourism forum lucerne 2021


It was once again a great opportunity to meet, discuss, network and connect with global decision makers and the next generation. A very impressive list of speakers and participants with very insightful knowledge and takeaways. I come regularly to Lucerne. It gives me inspiration for my future work.
— Taleb Rifai, former Secretary-General World Tourism Organisation (UNWTO)