Since 1 January 2018, Martin Nydegger is the CEO of Switzerland Tourism (ST). He has been a member of the Executive Board since 2008 and was in charge of Business Development until the end of 2017. He had previously managed the ST branch office in Amsterdam for three years.

Prior to joining ST, he already held a number of positions in the tourism sector, including six years as Director of the Engadin/Scuol Tourism Board. A native of Bern, Nydegger holds an Executive MBA in Strategic Corporate Management and has repeatedly undergone further training in the field of marketing management. He is married and has an 11-year-old son.